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Ogilvy on Advertising
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29.99 Lei
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Descriere
Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising...
Detalii
- Categorie
- Business si economie / Marketing
- Autor
- David Ogilvy
- Editura
- Prion (GB)
- Anul publicării
- 2007
- Limbă
- Engleza